Maximilian draws on 20+ years in digital marketing and a deep technical grasp of how entity-based optimization reinforces E-E-A-T, brand relevance, and SEO performance. Expect a plain-language walkthrough, fresh partly anonymized case studies, and a first look at new beta features of the free poliSYS Entity Monitoring Tool – no sales pitch included.

Using the illustrative example of “Mouse Records,” a fictitious Berlin techno label featuring DJ Maus and DJ Mausi, you will learn practical workflows for entity monitoring, Google Knowledge Graph, Graph based structured-data, and brand-mention strategies. Walk away with advanced, actionable techniques your team can apply immediately to gain a competitive edge in a search landscape increasingly shaped by PR, AI, and added value by first hand authentic expertise.

Topic:

E-E-A-T & Entity Optimization: Practical Insights and Strategies for German Companies to Master Relevance Engineering and Be Prepared for the Future of Inbound Marketing, Including Generative Engine Optimization (GEO)