Thiago will show some unusual ways you can use XPath and apply it to real-world situations SEOs face constantly in their jobs.
Open moment to talk about AI and how we deal with it personally/professionally.
How to start effectively in a new position by using relevant methods or frameworks and setting the right course of a SEO-Team.
First thoughts about the Search Generative Experience
Why and how to create a Data Lake for online marketing
Do's and don't fuck ups and best practice