Frequently
asked question ABOUT THE SEOWIESN EVENT
The SIXT SEO Wiesn 2025 will take place on Wednesday 24th of September.
We’d love for you to come dressed in traditional Bavarian “Tracht” (Lederhosen or Dirndl). That way we will have and feel the spirit of the Oktoberfest all day long.
However: This is not mandatory – everyone can and should come as they feel most comfortable!
No, there is no ticket price for attendees of SIXT SEO Wiesn.
However, we kindly ask our participants to make a donation to the Regine SIXT Children’s Aid Foundation. There is no tracking or obligation – but we highly appreciate ever voluntary donation!
The fixed agenda for each year will be provided on our event schedule page as well as via email for all participants.
You will receive your badge at the entrance to SIXT HQ, where some of our SEO team will welcome you on arrival.
Yes, we will provide lunch for all participants and not only that – SIXT will also provide breakfast as well as food and drinks at the Oktoberfest later in the day.
Of course! Just let us know in advance if you have any special dietary requirements. You will receive an email asking you to let us know and the date by which we will need the information.
First of all – we are delighted to have you as a speaker.
In general, we need to know the title/topic of your talk about a month before the event – but you will receive an email from us with more detailed information. This will also give you a deadline for sending in your presentation and the specific time slot for your talk.
Yes, there is plenty of time for networking over breakfast, lunch and breaks. We also plan to finish the presentations around 3 pm, which will give everyone half an hour of dedicated networking time before we head out for a group photo.
So even if you can’t make it to the warm-up event or the Oktoberfest party, you’ll still have the chance to talk to other awesome SEO nerds and digital professionals.
At the HQ you will be greeted by some of our team. They will show you the way to the café where we meet for breakfast. From there, just follow us to the meeting room.
We’ll also mark the most important routes (like the toilets) for the day so you can’t miss them. And you can always ask one of our SEO team members for help.
We will also provide you with maps and detailed information on how to get to the Schützenfestzelt and later from the tent to the shuttles. Some team members will also be on hand throughout the evening to help you find your way.
Generally, we try to organise an unofficial warm-up event on the eve of the SIXT SEO Wiesn. You will receive information about this via email in advance. Please note that as this is an unofficial get-to-know-you event, food and drink will be at your expense.
While we don’t offer monetary compensation to our speakers and guests, we do provide recommendations for accommodation and transportation. At SEO Wiesn, we celebrate both knowledge and camaraderie. All attendees can enjoy complimentary food and drinks at our afterparty and during Oktoberfest, all generously sponsored by SIXT. It’s an enlightening and festive experience reserved for our select invitees!
Frequently
asked question ABOUT THE AFTERPARTY & OKTOBERFEST
After the talks and networking, a shuttle bus will take us all directly to the Munich Oktoberfest at 4pm. Details and time will be given to you on the day and by email in advance.
We’ll be walking together from Oktoberfest to the club for the after party!
During the event, we’ll share all the details you’ll need. And don’t worry—someone from our team will always be around to help you get from the Schützenzelt to the venue.
We will have our own table in the Schützenfestzelt, where food and drinks are on us.
No worries. Although we’d love you to come dressed in traditional Bavarian “tracht”, this is not compulsory. Feel free to come as you feel most comfortable.
If you would like to buy a traditional costume, we will be happy to give you tips on where to buy one when you are in Munich. We will provide more detailed tips for you closer to the event.
Absolutely—we’ve got some tips to help you make the most of your own Oktoberfest adventures, even outside our group visit!
- Bring cash! Card payments aren’t always accepted.
- Budget around 60 to 80 euros for a day at Oktoberfest.
- Beer prices change every year, so keep an eye out for updates.
- Always tip your server—otherwise, they might stop coming by your table!
- Top tents for the real Oktoberfest vibe: Schützenfestzelt, Himmel der Bayern, and Schottenhammel.
- It gets crowded! If you want something a bit more relaxed, check out the “Oide Wiesn.” It’s a traditional area with folk dances and entertainment, and usually less packed (there’s a small entry fee).
- Take a stroll around! The beer gardens and “Weißbier carousels” are great for a chill, budget-friendly experience.
- Skip the Hofbräuhaus during Oktoberfest—it’s packed with tourists. (Unless you want to see just how wild things can get!)